Maratea presents itself at the Mediterranean Tourism Exchange in Naples as a true ambassador for Basilicata on the sea, bringing the timeless charm of the True Pearl of the Mediterranean to the attention of national and international operators, media, and buyers. The aim is to strengthen the destination’s promotion and consolidate the city’s presence on major tourist circuits.

The promotion will focus on the Mediterranean and the uniqueness of its Experiences, elements that tell the story of the city’s history and soul: from its maritime culture to its food and wine excellence, from the heritage of the historic village to the story of its rich ecosystem, which integrates hospitality, location, services, and experiential tourism.

Through meetings with tourism operators and industry stakeholders, the City of Maratea aims to promote a sustainable and quality tourism model, capable of combining the beauty of the landscape with the richness of local experiences and hospitality.

Attending the BMT also provides an opportunity for discussion and networking with other destinations and key tourism industry players, with the aim of strengthening collaborations and developing new promotional opportunities for Maratea.

“Participating in the BMT,” the Municipality of Maratea stated, “means for us continuing to invest in promoting Maratea as an authentic Mediterranean destination, capable of uniting nature, culture, and experiences. It’s an opportunity to showcase our identity and create new tourism development opportunities for the area.”

Maratea therefore presents itself at the Mediterranean Tourism Exchange as a destination that looks to the future without losing its connection to its history, placing its deep and authentic connection with the Mediterranean at the center, thus strengthening its identity and attractiveness as an ideal destination for authentic, experiential, and seasonally appropriate tourism.